Data-Driven Media Strategies: Using Technology and Analytics to Capture High-Value Investors
In my 25 years working in financial media, I have seen firsthand how much the investor communication landscape has changed. What used to be a process of press releases, phone calls, and personal relationships has evolved into a highly competitive, digital-first world. Today, companies have access to powerful tools and analytics that can help them […]
Redefining Investor Communication: How Digital Media is Transforming Financial Engagement
When I first started working in financial media over 25 years ago, the landscape was very different. Investor communication was largely limited to press releases, quarterly reports, and conference calls. Reaching the right investors required personal relationships, phone calls, and often a lot of persistence. Today, that world has completely changed. Digital media has transformed […]